A couple days ago, I let it be known on LinkedIn that I had taken a new position as the Director, Information Security at Esterline Technologies. Then I got a bunch of private messages from sales folks trying to sell me stuff. So, I posted a quick response to that calling out the poor behavior. And finally, decided to write something longer. I wrote it as an article on LinkedIn, but thought I’d post it here, also. Everything below the line is the original LinkedIn article.
I know the other day I was somewhat flip, and absolutely critical, of a common social media behavior used by many in the sales, business development, and marketing professions. But, perhaps, I wasn’t clear on two things. First, why this behavior is so wrong and second, that I absolutely like, need, and want good sales folks in my ecosystem.
What has happened is that many folks in sales, marketing and business development have turned to using social media in the same way that they conduct direct email marketing. When I…
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